How Will the Salon Experience Change After the Pandemic?

Most women look forward to salon visits, sometimes setting up day-long appointments to get all their beauty treatments done. This is because getting pampered has been found to eliminate stress and raise self-esteem. So whether you’re going in for a haircut, a new hair color, or a mani-pedi; you’re guaranteed to leave a salon feeling better and more confident.

This is why starting a nail salon, parlor, or skin clinic has always been an attractive option for entrepreneurs. The beauty industry has been on a steady incline since 2005. In 2018, it was worth $64.58B, and it continued to grow in the following year: reaching a value of $66.16B. The industry was projected to continue its growth, up until the pandemic started.

With the recent waves of coronavirus, forecasts say that the beauty industry could decrease from about 20% to 30% in value this year. However, the industry has been largely resilient and is projected to recover quite fast.

Since the vaccines are starting to roll out and the coronavirus cases are becoming more controlled, you may be able to schedule salon visits in the near future—but it’s going to be a new experience moving forward.

Distanced beauty stations

The first thing you may notice when you enter the salon is the way it’ll look, and it may be quieter than you’re used to. Salon chairs will be some feet away from each other and fewer clients will be in the salon at the same time.

Pre-coronavirus, a salon stylist was able to juggle multiple clients at the same time. While one person waited for their highlights to cure, another could be getting their color applied. Now, fewer appointments are made within a day. Additionally, you can also expect new equipment like air cleaners and sanitizing heating, ventilation, and air conditioning (HVAC) units in your favorite salon.

Intensive cleaning

Cleaning has always been the practice in salons, but the pandemic has underscored the importance of sanitation. There are a number of high contact surfaces in a salon: chairs, tables, nail equipment, and hair implements. These will be disinfected after every use—on top of the 2- to 3-hour intervals of regular cleaning.

Salon Stylist Staff will also be required to wash their hands between clients. They may also need to wear gloves for some procedures and services.

Changes in services offered

Salons may pare down their menu of services too. For example, a service like the Blos·Roses Hour Glam which includes a mani, pedi, and blowout, had to be removed from the services we offer. In its place is the Duo Glam: a package that allows customers to get two services at a time. This way, our nail techs, and hairstylists are able to maintain social distancing.

To further ensure that there’s enough space to accommodate clients, you’ll find that most salons discourage walk-in customers. So make sure that you book your appointments in advance!

At the Blos·Roses hair salon, stylists and clients have adapted to the changing norms in the pampering industry.

Salon Stylists have also become consultants

The role of the salon stylist has evolved throughout the pandemic. Since access to salon services has lessened in the past year, people have looked towards treatments and hairstyling that they can do themselves. As they do this, they reach out to their trusted stylists to help guide them through these DIY processes. This means stylists now have to play the part of a beauty consultant. They’ve taken on more active roles in helping clients choose beauty products.

The salon experience is definitely going to be different when we come out of the pandemic, but what’s important is that it’s safe and that it’s still the empowering experience it once was.

Written exclusively for blosroses.com

by Alivia Cook